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Econsultancy's Mobile Experience Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to mobile experience as highlighted by client-side digital marketers during Digital Cream 2013. The mobile experience roundtable was sponsored by IBM Tealeaf and moderated by Rob Thurner, a mobile consultant and co-founder of Burner Mobile. 


Author: Econsultancy

Sponsor: IBM Tealeaf

Pages: 27

Structure: Market trends, Best Practice Tips, Case Studies, Market Data and Statistics, Resources 

About this report

The briefing is based on the issues discussed by digital marketers at Digital Cream London 2013. It includes the thoughts and insights shared on the day, and provides background information about the mobile marketing landscape for marketers, much of which is taken from Econsultancy's Internet Statistics Compendium and other related reports. 

The report has been written adhering to the Chatham House Rule under which all Digital Cream events operate, which means that, for confidentiality, no specific company or person have had their quotes and experiences attributed.

Table of contents

  1. Introduction
    1. About Econsultancy
    2. About IBM Tealeaf
  2. Foreword by IBM Tealeaf
  3. Market trends
    1. Know thy customer: the importance of simplicity in a mobile world
    2. To app or not to app: shift of focus towards mobile-optimised sites
    3. The rise of m-commerce
    4. Advertisers target mobile users
    5. Companies face array of mobile-related challenges
  4. Best Practice Tips
    1. Research and data
    2. Usability
  5. Case Studies
    1. Amazon: Mobile website
    2. Starbucks: Apps
    3. Zeebox
  6. Econsultancy Market Data and Statistics
  7. Third Party Market Data and Statistics
  8. Econsultancy Resources
    1. Reports
    2. Blog posts

Download a copy of the report to find out more.

This trends briefing is free to download to all registered users. Registration only takes a few moments, and our Bronze subscription level is free.

Further reports from Econsultancy

This trends briefing is just one of many free reports available for all registered users of Econsultancy. Or, become a paid subscriber today to gain access to our entire collection of industry leading reports.


  • Pdf Disabled Mobile Experience Trends Briefing: Digital Cream London 2013 (843 KB PDF)

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