Overview

Econsultancy’s Mobile Experience Trends Briefing: Drive Your Competitive Advantage, free to registered users, focuses on the tactics being employed to maximise the marketing opportunities mobile has created. It is based on the issues discussed by digital marketers at Econsultancy’s roundtable-based Digital Cream London 2015 event.

The mobile experience roundtable was sponsored by Adobe and moderated by Jim Clark, Senior Analyst at Econsultancy.

What you’ll learn from this report

  • Understand why some digital leaders are opting for responsive design over adaptive design for their mobile sites.
  • Find out the impact wearables are expected to have on customer experience.
  • Explore the anticipated impact of Google’s algorithm changes on mobile and desktop search results.
  • Compare the different approaches being taken to maximise mobile in the context of the overall marketing strategy.

Features of the report

The 17-page trends briefing aims to provide insight into how organisations are using mobile to gain a competitive advantage and some of the barriers they are experiencing in the process.

Digital Cream

An exclusive invitation-only roundtable event, Digital Cream is an opportunity for senior client-side marketers to learn from each other about the latest best practice, what’s working and what’s not.