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This is a free 13-page briefing based on Econsultancy's 2008 roundtable about Mobile marketing and advertising (registration required).
The document contains the following:
-) Overview of market trends and recent marketplace activity
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources Topics discussed included: -) Launch of Blyk
-) Mobile content and site development
-) Mobile payment methods
-) Customer acquisition and retention Attendees included representatives from the following organisations: Conchango, COI, Couturelab, GE Money, Nokia, Proximity, Reed (RBI), Shozu, Sky, Understanding Web, uTarget.
- Mobile Roundtable Briefing June 2008 (270 KB Microsoft Word)