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About this Guide

This guide aims to help you take the first step on a journey towards becoming an in-company expert in mobile marketing

It is free to registered users (Bronze membership and higher).

You can use the guide to discover what mobile marketing is all about: how it works, how to manage it, what pitfalls you need to avoid and why an investment in the channel can be a very smart move.

But you should view this guide as a jumping-off point: Other reports we have published go into much more detail about mobile marketing.


The following topics are covered within this document:

  • What is mobile marketing? 
  • Why is mobile important? 
  • Why should I bother with mobile marketing? 
  • Who manages mobile? 
  • Where do I start with mobile marketing? 


  • Pdf Disabled Mobile marketing: A Beginner's Guide (570 KB PDF)

Access the full report

Econsultancy subscribers have full access to all our online research as well as a host of other services designed to help save you time, make better decisions and look smart in meetings.

Learn more and buy today