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About this Guide
This guide aims to help you take the first step on a journey towards becoming an in-company expert in mobile marketing
It is free to registered users (Bronze membership and higher).
You can use the guide to discover what mobile marketing is all about: how it works, how to manage it, what pitfalls you need to avoid and why an investment in the channel can be a very smart move.
But you should view this guide as a jumping-off point: Other reports we have published go into much more detail about mobile marketing.
The following topics are covered within this document:
- What is mobile marketing?
- Why is mobile important?
- Why should I bother with mobile marketing?
- Who manages mobile?
- Where do I start with mobile marketing?
- Mobile marketing: A Beginner's Guide (570 KB PDF)