This report examines the current mobile environment and provides an overview of the various channels available to mobile marketers. The report outlines the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy and offers best practice recommendations on creating better mobile experiences.

Econsultancy would like to thank the following people for their contributions to this report:

  • Pilar Barrio, Founder and Managing Director, Barrio Digital
  • Adam Croxen, Managing Director, Future Platforms
  • Tobin Ireland, Former CEO, Smartpipe & Former Group Commercial Director, Vodafone
  • Kevin Kapota, Digital Acceleration Manager, L’Oréal
  • Anke Kuik, Head of Programmatic & Digital Transformation, Zenith Optimedia Netherlands
  • Chris Lundquist, Senior Vice President of Data and Analysis, DigitasLBi
  • Jon Mew, CEO, IAB UK
  • Alvaro Ramis, former CMO, Car2go, Daimler
  • Natasha Tamiru, Head of Mobile Programmes, Google Digital Academy