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This report is part of the Business Cases Bundle bundle.


About this Business Case

Need to convince your boss that mobile activity is right for your company? Want to be sure you spend your budget in the best possible way?

Our Business Case can help - research, tips and information from the experts, with case studies to pull it all together.

The Business Case for mobile is a 14-page examination of how this complex channel can work for your company.


We detail the trends, business benefits, costs and resources needed for a successful mobile marketing strategy.

Includes case studies that cover: 

  • SMS
  • MMS
  • QR Codes
  • Applications
  • Mobile Advertising
  • Mobile Websites

Download our (free) Sample Business Case for a full Table of Contents.

Who this Business Case is For

Our Business Cases are for any marketer assessing strategies to strengthen their marketing activities.

Level of Expertise

This Business Case is designed for all levels. For further information on the topic, see our Related Resources.

Related Resources

Need a shortlist? Check out our Mobile Marketing Buyer's Guide for agency profiles, market trends and more.


  • Pdf SAMPLE: Mobile Marketing Business Case (265 KB PDF)
  • Pdf Disabled Mobile Marketing Business Case (356 KB PDF)

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