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This is a free 10-page briefing based on an Econsultancy roundtable about Mobile Marketing held in 2007 (registration required).
The document contains the following:
-) A write-up of the key points emerging from the discussion
-) Summary of market trends
-) New statistics
-) Useful resources Topics discussed included: -) Best practice and case studies
-) Maturity of mobile marketing and role in multi-channel mix
-) Consumer use of mobile internet
-) Mobile search
-) Spam and bad practice
Attendees included representatives from the following companies: Econsultancy, Incentivated, Kodime, New Media Edge and Sponge.
- Mobile Marketing Briefing June 2007 (168 KB Microsoft Word)