Econsultancy is soon to release an updated version of its Mobile Marketing Best Practice Guide which examines the current mobile environment and provides an overview of the various channels available to mobile marketers. The report outlines the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy and offers best practice recommendations on creating better mobile experiences.

Our November webinar will contextualise the role of mobile at the heart of an integrated marketing strategy and will examine some of the key trends in the area of mobile marketing and how companies can address these trends.

The webinar will be facilitated by Senior Analyst Seán Donnelly and Econsultancy Trainer and author of the Mobile Marketing Best Practice Guide Rob Thurner.