This report is part of Econsultancy’s Mobile Web Design and Development Best Practice Guide and has been created with the help and frontline insight of globally-esteemed ecommerce practitioners who are at the sharp end of mobile commerce, in order to give you the edge in your mobile design and development activity.

The first section (Introduction) positions the report and sets the context for mobile optimisation through market data. Written by:

  • James Gurd, Owner of Digital Juggler and Head of Digital at CrowdShed.

The second section (Planning Your Mobile Site) offers a high-level strategic view outlining the importance of planning and structure for a mobile strategy and looking at some of the key drivers for decision-making. Written by:

  • Stuart McMillan, Deputy Head of Ecommerce at Schuh
  • Will Garbutt, Senior UX Manager at Summit
  • Maria Morais, Digital Commerce Consultant at Neoworks