This report is part of Econsultancy’s Mobile Web Design and Development Best Practice Guide and has been created with the help and frontline insight of globally-esteemed ecommerce practitioners who are at the sharp end of mobile commerce, in order to give you the edge in your mobile design and development activity.

The first section (Introduction) positions the report and sets the context for mobile optimisation through market data. Written by:

  • James Gurd, Owner of Digital Juggler and Head of Digital at CrowdShed.

The second section (Planning Your Mobile Site) offers a high-level strategic view outlining the importance of planning and structure for a mobile strategy and looking at some of the key drivers for decision-making. Written by:

  • Stuart McMillan, Deputy Head of Ecommerce at Schuh
  • Will Garbutt, Senior UX Manager at Summit
  • Maria Morais, Digital Commerce Consultant at Neoworks

Table of contents

  1. Introduction to Our Guides
    1. About Econsultancy
  2. Introduction
    1. Goals of the report
    2. Report structure, content and target audience
    3. Mobile commerce market data
      1. Mobile moves centre stage for strategic planning
      2. Christmas is mobile
      3. Mobile browsing and purchasing growth
      4. Key factors driving mobile usage
      5. Popularity of different development approaches
    4. Glossary of key terms
    5. Marketing challenges and opportunities
  3. Planning Your Mobile Site
    1. Defining goals and objectives
      1. Example goals
    2. Understanding audience needs
      1. Using research and insight
    3. Common mistakes to avoid
    4. Device-specific patterns and behaviours
      1. Mobile usage
      2. Access on the go
      3. Implications of touchscreen browsing
      4. Device-specific browsing variations
      5. Key drivers for device differences
    5. Measurement and optimisation
      1. Web analytics
      2. Metrics to measure a mobile website
      3. Mobile testing
    6. Marketing challenges and opportunities
    7. Key technical considerations
      1. Technology brings businesses closer to customers
      2. Cheat sheet
    8. Key takeaways
  4. Useful Resources
  5. Acknowledgements
    1. Lead author
    2. Expert contributors

Download a copy of the report to learn more.

free sample is available for those who want more detail about what is in the report.