This report is part of Econsultancy’s Mobile Web Design and Development Best Practice Guide and has been created with the help and frontline insight of globally-esteemed ecommerce practitioners who are at the sharp end of mobile commerce, in order to give you the edge in your mobile design and development activity.

At 200 pages and more than 60,000 words in length, Econsultancy’s Mobile Web Design and Development Best Practice Guide contains everything you need to know about mobile design and development, dissecting the technical challenges and commercial implications of the key mobile site development options.

This section provides a clear explanation of what RWD is and the business implications that you need to be aware of. Written by:

  • Mark Slocock, MD at GPMD
  • Stuart McMillan, Deputy Head of Ecommerce at Schuh
  • Maria Morais, Digital Commerce Consultant at Neoworks

Table of contents

  1. Introduction to Our Guides
    1. About Econsultancy
  2. Responsive Web Design
    1. What does ‘responsive’ mean?
    2. Commercial implications and challenges
      1. People
      2. Research and development
    3. Technical challenges
      1. Technical impact of building a responsive website
      2. Creating a responsive code base
      3. Common mistakes and pitfalls
    4. Implementation challenges
      1. Creating a responsive code base
      2. What do developers need to do to create a responsive codebase?
      3. Code validation
      4. Optimising responsive sites for optimal page speed
    5. Pros and cons
      1. Criteria to consider
    6. Example sites
    7. Case studies
      1. Schuh
      2. Ted Baker
  3. Useful Resources
  4. Acknowledgements
    1. Lead author
    2. Expert contributors

Download a copy of the report to learn more.

free sample is available for those who want more detail about what is in the report.