This Modern Marketing Model Mapping Tool is a first step for those organisations looking to implement Econsultancy’s Modern Marketing Model (M3), which brings together marketing and digital departments in one unified structure. You can also download the Modern Marketing Model white paper.

The M3 mapping tool allows organisations to map their own people, functions and capabilities against the 10 core components of the model, which updates classic marketing models such as the 4Ps. This shows where there is duplication of roles or remits and gaps where no capabilities exist.

Once capabilities and roles have been mapped, organisations will then have visibility on the work required to create a more integrated, efficient marketing and digital structure within their business.

While this can be done by organisations operating on their own using this tool to help set out the gaps and challenges, Econsultancy also offers a facilitated workshop for companies looking to define the scope and structure of Modern Marketing teams.

More details on this can be found by contacting our team for booking and prices:

EMEA – Paul Davies:

US – Zita Doktor: