Chapter 3. Platforms including Meta, Twitter, Snap and TikTok are in a race to become a ‘super app’, an app where entire customer journeys can take place, as pioneered by WeChat in China. This chapter analyses the competition and other developments in ecommerce.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce.  This is chapter three of four in the Q4 2022 edition of Digital Shift. View all chapters.