Chapter 4. With the applications of NFTs migrating from digital art to the proof of ownership of physical goods such as cars and real estate, the use cases for the technology are starting to evolve and shift towards the pragmatic. This chapter looks at some of these new applications and explores the growth of NFT marketplaces online.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce.  This is chapter four of four in the Q1 2023 edition of Digital Shift. View all chapters.