Trends & Innovation

Nike: Engaging customers across multiple channels

Brand strategy briefing

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Nike: Engaging customers across multiple channels is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands. As part of this series, Econsultancy curates a selection of brand case studies and stories to help you improve your modern marketing efforts.

Nike has long been one of the most recognisable sportwear brands in the world, but how does it maintain its cachet across the digital channels? In this briefing, Econsultancy looks at Nike's greatest successes over the last 12 months, each carrying a lesson brands and marketers can learn from.

What you'll learn

  • How Nike turned a product launch into a must-see event, online and offline
  • How Nike approaches its relationship with third-party sellers (i.e. Amazon)
  • How Nike is collaborating with big digital names (i.e. Spotify)
  • How Nike.com stands up as an enjoyable and user-friendly ecommerce experience

Table of contents

1. Introduction

  • About Econsultancy

2. #Breaking2: Social media engagement and a must-see event

3. Mutual marketing: The story of Nike and Amazon

4. How Nike and Spotify joined forces to connect online with offline through music

5. A Buyer's Journey: Nike.com site navigation

Downloads

  • Pdf Disabled Nike: Engaging customers across multiple channels (597 KB PDF)
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