Best Practice

Online Communities

By DJ Waldow,

Download the final report in this series (Leveraging the Community) here.

Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. The four reports in this series aim to help marketers learn the best ways to conduct conversations across multiple platforms, understand the utility of email marketing, gather feedback, offer support, and, finally, convert community members into buyers.

The author, DJ Waldow, is a marketer, social community manager, and frequent blogger who writes from his experience building communities for clients in a variety of industries including retail, travel and tourism, and not-for profit.

This first report in the series, published in January 2012, explores the foundational concepts of community, the advantages for companies who take the time to build them, and the preliminaries of using the largest community-facilitation digital services.

The second report, published in April 2012, uses detailed case studies to demonstrate how brands can connect with an audience across multiple social media sites.

The third report, published in August 2012, uncovers how email marketing – the "digital glue" of new media – can be used to grow your community.

The fourth (and final) report, published in January 2013, explores the return on community building.

Download the reports to learn more:

Looking to develop you community management skills further? Econsultancy's new Digital Certificate in Online Engagement and Community Management starts in September in the UK. Contact or call +44 (0)20 7269 1470 for further information and to request an application pack.

Reports included in this bundle


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