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This 35-slide display presentation was delivered by Econsultancy's Research Director Linus Gregoriadis at the OMMA Display conference in London in September 2012.
It looks at the complex display advertising ecosystem, real-time bidding, growth of social media advertising and integration of display with other channels.
A few of the topics covered in the presentation include:
- Real-time bidding
- Social media advertising
- Owned, 'earned' and paid-for media
- Integration of display with other channels
A full copy of the report is available as a PDF download.
- Online display: growth, complexity and integration (2.08 MB PDF)