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There is a newer version of this report available: Online Lead Generation Report 2010 (B2C)
Editor's note: the 2008 Online Lead Generation (B2C) Report has now been published.
The internet is revolutionising the way that many companies are generating leads for their products and services.
Surprisingly, there has been very little research around Online Lead Generation even though it is emerging as a key sales and marketing activity.
This research report, sponsored by online lead generation specialist Clash-Media, aims to shed more light on this area with a particular focus on B2C.
The 32-page report is based on an online survey of more than 400 marketers in January and February 2007.
The report findings are divided into the following sections:
-) What is online lead generation?
-) How companies generate consumer leads (offline and online)
-) Lead generation budgets
-) Online aggregators Highlights from the findings include: -) 82% of online marketers see online lead generation as a growth area.
-) 64% of online marketers see online lead generation as its own distinct area of online marketing.
-) Three-quarters of respondents (74%) working for multi-channel organisations said that their companies are generating leads online with the intention of converting them offline.
-) Only 44% of marketers say that their organisations are effectively exploiting online lead generation as a way of growing their B2C business.
Download a copy of the report (below) to learn more. A free sample is available.
- Online Lead Generation Report (1.94 MB Microsoft Word)