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This is a free 9-page briefing containing the latest market trends, best practice and statistics relating to Online Lead Generation. This document contains an overview of market trends, tips for best practice, new statistics and useful resources.

Trends and best practice covered within this briefing include:

  • Market valuation and marketplace developments 
  • Emphasis on lead generation is growing
  • Marketers face challenges
  • Companies focus on tracking and technology
  • Quality, not quantity, is key to successful campaigns
  • Be innovative in your approach to lead generation

The information within this briefing is collated from a range of sources including:

  • Econsultancy conferences, supplier showcases and roundtables
  • Third party events
  • Research carried out by Econsultancy and other organisations


  • Pdf Disabled (338 KB PDF)

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