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This is a free 11-page briefing based on an Econsultancy roundtable about Online Media Planning and Buying held in 2007. (registration required).
The document contains the following:
-) A Market Overview, including market trends and valuation
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources Topics discussed included: -) Best practice, research and measurement
-) Online video advertising
-) Online ad networks
Attendees included representatives from the following companies: Advertising.com, Blue Barracuda, COI, Deloitte, DNA, Econsultancy and Lloyds TSB.
- Online Media Planning and Buying Briefing May 2007 (325 KB Microsoft Word)