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This is a free 12-page briefing based on an Econsultancy roundtable about Online PR held in March 2007 (registration required).
The document contains the following:
-) Trends in Online PR
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources and white papers Topics discussed included: -) What is Online PR?
-) Ownership of Online PR (i.e. which department or agency?)
-) Online PR and SEO - similarities and differences
-) Importance of Bloggers
-) Affiliates and Online PR
-) Brands and Forums Attendees included representatives from the following companies: Auctioning4u, AXA PPP, Bigmouthmedia, British Council, BT, Conchango, Darryl Willcox Publishing, Direct Line, Fresca, FT, Headstream, Immediate Future, Motley Fool, Net-A-Porter, Red Consultancy, The Communications Store.
- Online PR Briefing April 2007 (290 KB Microsoft Word)