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This is a free 11-page briefing based on Econsultancy's summer 2007 roundtable about Online PR (registration required). The document contains the following: -) Trends in Online PR
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources and white papers Topics discussed included: -) Identifying online influencers
-) How and when should brands participate online?
-) Measurement of online PR benefits and success
-) Who owns online PR and pays for it? Attendees included representatives from the following companies: BA Holidays, Barracuda Digital, Clicktools, Headstream PR, IPC, Lawton Communications, Lexis PR, Nixon McInnes, RBI and RBS.


  • Word Disabled Online PR Briefing September 2007 (191 KB Microsoft Word)
  • Pdf Disabled Online PR Briefing September 2007 (165 KB PDF)

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