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There is a newer version of this report available: Online PR and Social Media Trends Briefing June 2009
This is a free 12-page briefing containing the latest market trends, best practice and statistics relating to Online PR. This document contains an overview of market trends, tips for best practice, new statistics and useful resources.
Trends and best practice covered within this briefing include:
- Defining online PR
- Metrics and measurement
- Tips for succesfully delivering online PR strategies
- Tips for understanding the rules of engagement
- Useful PR tools and technologies
The information within this briefing is collated from a range of sources including:
- Econsultancy conferences, supplier showcases and roundtables
- Third party events
- Research carried out by Econsultancy and other organisations
- Online PR Trends Briefing January 2009 (578 KB PDF)