Market Data

Online Shopping and Credit Crunch Survey Report

By Graham Charlton,

The Online Shopping and Credit Crunch Survey Report, free to Econsultancy users, sheds light on the impact that the worsening economic climate is having on online spending. Produced by Econsultancy in association with immediate future and Logan Tod, the survey has made it clear that digital commerce will be less seriously affected by the deteriorating situation than commerce generally. Almost two thirds of respondents (64%) said that economic problems would cause them to reduce their spending generally. However, 56% of consumers said their online spending would either not be affected, or that they would actually increase their online purchases. The research, based on a survey of more than 1,300 UK adults, shows that the credit crunch, falling house prices and worsening economic conditions will result in online consumers researching purchases more carefully. A large proportion of consumers are turning to comparison engines and user reviews to make the most informed purchasing decisions and to get the best value. The findings - for the areas listed below - are broken down by gender, age and region. -) Frequency of online purchases
-) Effects of economy on spending habits
-) How consumers find the best deals
-) Effect of online reviews
-) Consumer searching habits
-) Effect of the economy on online spending
-) Influences on purchase decisions
-) Purchase recommendations
-) User reviews and participation
-) Influences on purchase decisions


  • Pdf Disabled Online Shopping and Credit Crunch Report (681 KB PDF)

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