Online Surveys and Research Buyer's Guide 2007

Overview

Author: Linus Gregoriadis [Head of Research, Econsultancy] Structure:

• 144 pages
• 9 sections
• 18 supplier profiles (technology providers and agencies)
• Market value and trends
• SWOT analysis
• Return on investment benefits
• Tips and pitfalls for buyers
• At-a-glance matrices showing supplier services

Access: Subscriber access only. Free sample available. See download instructions at right.

About this Guide

Econsultancy's Online Surveys and Research Buyer’s Guide 2007 is aimed at companies who are interested in researching the best technologies and agencies for their online research requirements. The report contains information about market trends and advice about how to find the right supplier. There is also information about pricing models and costs, and a SWOT analysis to build your understanding of the online research sector.

Contents

The buyer's guide contains 18 detailed profiles: nine online survey technologies (i.e. survey tools) and nine agencies with expertise in online research are covered in the report. The technologies profiled are:

• Clicktools
• Confirmit
• Globalpark
• GMI
• Pulse Train
• Sensorpro
• Snap Surveys
• Socratos (Ematic Interactive)
• The Survey System (Danesoft)

The agencies profiled are:

• Aurora
• eDigitalResearch
• GfK NOP
• Intrepid Consultants
• Ipsos Mori
• Lateral Group
• Surveylab
• The iD Factor
• Virtual Surveys

Trends within this market include:

• Marketers harness online research to understand customer experience.
• Online surveys and research tools used to improve customer perceptions.
• Use of online panels to elicit feedback and foster community advocacy.
• Importance of integrated approach to research in multi-channel environment.

Table of Contents: Non-subscribers can download the free sample to see full contents.

Who this Guide is For

Anyone who is interested in the Online Research market, especially buyers.

Level of Expertise

No expertise in Online Surveys and Research is required for understanding this report.

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