Reports

Achieving Omnichannel Excellence

1. Introduction This guide has been written to help the retail sector’s heads of customer experience, CCOs, CMOs, senior marketers, heads of digital and CIOs to move along the omnichannel journey towards omnichannel excellence. Its purpose is to give brands an understanding of the current retail landscape, which key challenges they need to address and […]

Working Effectively with Data Teams

1. Introduction 1.1. Executive summary With an increasing number of digital channels, the time, attention and trust that consumers have to give to marketing content is fragmented. To make matters worse, consumers’ unprecedented power to control their media experiences has made it more challenging than ever to reach them. On the other hand, marketers have […]

Data and Analytics Webinar Resources

Webinar Recording Reports Referenced The Fundamentals of Marketing Measurement and Analytics Measurement and Analytics Report Working effectively with Data Teams Maximising the ROI of Digital Marketing  Understanding Customer Lifetime Value  Embracing Predictive Marketing  Storytelling for Marketers Digital Intelligence Briefing 2018 Digital Trends Internet Statistics Database

Storytelling for Marketers

Storytelling for Marketers

1. Introduction 1.1 Executive summary This report identifies best practice approaches, techniques, challenges and opportunities around storytelling in the context of marketing. It explores how marketers perceive the importance of storytelling to the practice of marketing and the best practice application of storytelling principles to support marketing objectives and activity. The following topics are covered […]

Digital Shift Q4 2018

1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog posts, product announcements […]