2022 Digital Trends – Financial Services in Focus
This report explores the new reality for financial services (FS) providers and the strategies that executives are adopting to keep pace with rapidly changing customer behaviours and preferences.
Quick Guide to Customer Retention
This quick guide looks at the business case for prioritising customer retention and developing a strategy that establishes it as an organisational objective. It discusses the long-term benefits that can come from fostering loyalty, and provides marketers with tactics that can help with the development and execution of a customer retention strategy.
2022 Digital Trends – B2B in Focus
Uncovering digital CX challenges faced by B2B technology and manufacturing companies.
Search Engine Optimisation (SEO) Best Practice Guide
A comprehensive series of reports covering everything marketers need to know about SEO in order to develop an effective and future-proof SEO strategy that works in markets around the world.
SEO Best Practice: Benchmarking and Auditing
This report looks at how to benchmark and audit internal and competitor websites, explaining the different types of processes involved, why they are important and how to apply the insights gained from them in order to improve web performance.
SEO Best Practice: Social and Digital PR – The Influence on Search
With changes to the Google algorithm rendering many link building tactics less effective or even harmful to businesses, SEO practitioners have had to significantly change how they work. This report explores these changes and examines the crossover between SEO practice and social and digital PR.
SEO Best Practice: Audience Analysis and Keyphrase Selection
This report explores how businesses can succeed at understanding who they are targeting and how they can optimise their keyphrase selections based on what those audiences are typing into search engines.
SEO Best Practice: Guidelines and Compliance
This guide helps website owners identify what SEO practices to avoid in order to comply with search engine guidelines. It explains the difference between a true penalty and algorithmic suppression and offers tips for avoiding penalties applied by Google and Bing.
2022 Digital Trends – Retail in Focus
Exploring the strategies and tactics that global retailers will prioritise in 2022.
Digital Transformation Monthly – March 2022
March’s edition of Digital Transformation Monthly looks at the launch of the first flight subscription service in the US, Subway’s digital-only Super Bowl menu, M&S’s new live shopping series, plus the launch of a new ‘recommerce’ platform and many more stories.
2022 Digital Trends: Experience Index
The Digital Trends Report from Adobe and Econsultancy, now in its 12th year, is based on a global survey of 10,000 marketers, consultants, and practitioners.