1. Introduction LinkedIn is the unattractive and often ignored sleeping giant of the social networks. At the time of writing, over half of the world’s 770 million professionals have LinkedIn access and, in the wake of its consistent subscriber growth, it presents a formidable platform that enables B2B marketers to develop commercial relationships with potential […]
1. Executive Summary Building on our inaugural Career and Salary Survey in 2015 (previously called The Salary Survey), Econsultancy collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 8,500 people across the marketing, digital, design and advertising industries. This report is based on data provided by those who classify themselves […]
Executive Summary Over the past couple of years, more and more brands have begun to align themselves with digital influencers. Why? Because consumers are expressing increasing preference for authentic, trusted opinion, over and above the voice of the brand itself. In the process, we have seen the rise of consumers-turned-digital personalities, and some of the biggest names […]
1. Foreword by Adobe It’s official. Customer experience is in charge. In 2014, it emerged as a top priority for marketers. In 2015, it gained momentum. Now, in 2016, it’s so important, it pulls other priorities into its orbit. This year’s Digital Trends report – part of the Quarterly Digital Intelligence Briefing series that Econsultancy […]
1. Executive Summary The key findings from our research are: Increasing sophistication in organisational design. Our established framework and maturity model for how organisations are structuring their digital marketing capability (dispersed, centre of excellence, hub and spoke, multiple hub and spoke) remains valid, but there are some key differences emerging including more sophisticated ways of […]
1. Introduction 1.1. About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best practice […]
1. Introduction In June 2014, a report on digital innovation at the New York Times was leaked to BuzzFeed; the NiemanLab called it one of the ‘key documents of our media age’.[1] Its content was filled with the pressure points of America’s second largest newspaper as it struggled through the digital transition. As I read […]
Mind the gap between your data sources. Learn more at sitefinity.com Foreword Ashley Friedlein, Econsultancy Founder and Centaur Marketing President The data collected for the Top 100 Digital Agencies 2015 shows that the optimism expressed in last year’s report was more than justified. Since 2014, the average fee income across the 100 has increased […]
1. Executive summary Understanding the customer journey is becoming an increasingly important requirement for marketers as the number of digital and offline touchpoints proliferate. This report, based on a survey of nearly 2,000 digital marketers and ecommerce professionals, examines what companies are doing to map journeys and improve the overall customer experience across an array […]
