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Guide to LinkedIn Marketing Solutions

1. Introduction LinkedIn is the unattractive and often ignored sleeping giant of the social networks. At the time of writing, over half of the world’s 770 million professionals have LinkedIn access and, in the wake of its consistent subscriber growth, it presents a formidable platform that enables B2B marketers to develop commercial relationships with potential […]

Figure 9 What benefits do you receive

Career and Salary Survey Report 2016

1. Executive Summary Building on our inaugural Career and Salary Survey in 2015 (previously called The Salary Survey), Econsultancy collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 8,500 people across the marketing, digital, design and advertising industries. This report is based on data provided by those who classify themselves […]

The Rise of Influencers

The Rise of Influencers

Executive Summary Over the past couple of years, more and more brands have begun to align themselves with digital influencers. Why? Because consumers are expressing increasing preference for authentic, trusted opinion, over and above the voice of the brand itself. In the process, we have seen the rise of consumers-turned-digital personalities, and some of the biggest names […]

Digital Marketing: Organisational Structures and Resourcing Best Practice Guide

Digital Marketing: Organisational Structures and Resourcing Best Practice Guide

1. Executive Summary The key findings from our research are: Increasing sophistication in organisational design. Our established framework and maturity model for how organisations are structuring their digital marketing capability (dispersed, centre of excellence, hub and spoke, multiple hub and spoke) remains valid, but there are some key differences emerging including more sophisticated ways of […]

Digital Job Descriptions Best Practice Guide

Digital Job Descriptions Best Practice Guide

1. Introduction 1.1. About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best practice […]

How To Go Viral report

How To Go Viral

1. Introduction In June 2014, a report on digital innovation at the New York Times was leaked to BuzzFeed; the NiemanLab called it one of the ‘key documents of our media age’.[1] Its content was filled with the pressure points of America’s second largest newspaper as it struggled through the digital transition. As I read […]