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Paid Search Agencies Buyer’s Guide 2010

By Econsultancy,

There is a newer version of this report available: Paid Search Agencies Buyer’s Guide



Author: Jake Hird and Linus Gregoriadis, Econsultancy
Pages: 200+ pages
Structure: Market trends and issues; SWOT analysis; tips and pitfalls; profiles of 35 UK agencies; summary matrix and charts (for comparing agencies)

About this Guide

The guide focuses on the UK paid search (PPC) marketplace, with detailed information about the trends and issues affecting this particular digital marketing sector. The report contains profiles of 35 leading agencies, as well as advice about how to find the right agency.

There is also extensive insight from individuals on the front-line of the UK's paid search industry.


The report starts with a look at trends in the marketplace, as well as our analyst forecasts for paid search spending online during 2010.

Trends within this market include:

  • Microsoft and Yahoo! attempt to dent Google’s market share
  • Google continues to evolve its paid search services
  • Changes by Google create instability and uncertainty
  • Regulators turn attention to paid search
  • Marketers look for new ways to maximise campaign efficiency
  • Reliance on technology increases
  • Social media offer further paid search opportunities
  • It may well be the year of mobile... search

Table of contents

  1. Introduction
    1. About Econsultancy
  2. Executive Summary
  3. The Market
    1. Market value and growth
    2. Drivers of growth and market trends
    3. Return on Investment
  4. Strengths, Weaknesses, Opportunities and Threats (SWOT)
    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
  5. Costs and Pricing Models
    1. Method of charging
      1. Account management fees
      2. Pay by performance deals
      3. Fixed price or hourly arrangement
  6. Tips and Pitfalls: Finding an agency
    1. Introduction
    2. How to find the right agency
      1. Costs
      2. History
      3. Clients
      4. Service and delivery
  7. Market Positioning Charts
  8. Supplier Matrix and Company Focus
  9. Supplier Marketplace and Profiles
    1. 20:20 Media & Analytics
    2. Ambergreen
    3. Barracuda Digital
    4. bigmouthmedia
    5. Browser Media
    6. ClickThrough Marketing
    7. Coast Digital
    8. DBD Media
    9. Efficient Frontier
    10. Epiphany Solutions
    11. Equi=Media
    12. Greenlight
    13. Guava
    14. Harvest Digital
    15. I Spy
    16. iCrossing
    17. Impact Media
    18. Jellyfish
    19. Latitude
    20. LBI
    21. Make it Rain
    22. Mindshare
    23. Net Media Planet
    24. OMD Group
    25. Optimize
    26. Propellernet
    27. Receptional
    28. Reprise Media (Universal McCann)
    29. Search Laboratory
    30. SiteVisibility
    31. Steak
    32. Stickyeyes
    33. Summit Media
    34. VCCP Search
    35. Vertical Leap
The 35 agencies profiled are:

20:20 Media & Analytics, Ambergreen, Barracuda Digital, bigmouthmedia, Browser Media, ClickThrough Marketing, Coast Digital, DBD Media, Efficient Frontier, Epiphany Solutions, Equi=Media, Greenlight, Guava, Harvest Digital, I Spy Search, iCrossing, Impact Media, Jellyfish, Latitude, LBI, Make it Rain, MindShare, Net Media Planet, OMD Group, Optimize, Propellernet, Receptional, Reprise Media (Universal McCann), Search Laboratory, SiteVisibility, Steak, Stickyeyes, Summit Media, VCCP Search, Vertical Leap.

Who is this guide for?

It is aimed at marketers looking to outsource the management of PPC campaigns, or to review their existing agency relationships.

The document is also relevant to anyone interested in understanding the current state of the UK paid search landscape. The report is focused on the UK market, but much of the content is relevant for those operating in other international markets.

Download a copy of the report to learn more.

A free sample is available for those who want more detail about what is in the report.

Related Resources

We recommend that you also read our Paid Search (PPC) Best Practice Guide before engaging agencies. We have also published a PPC Bid Management Technology Buyer's Guide.


  • Pdf SAMPLE: Paid Search Agencies Buyer’s Guide (548 KB PDF)
  • Pdf Disabled Paid Search Agencies Buyer’s Guide (4.27 MB PDF)

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