An essential guide for paid search beginners or a useful tool to refresh your PPC knowledge, this report introduces you to the role of paid search in the digital marketing mix, covering how to write a successful paid search ad along with the basics of keyword strategy and campaign management.

This report also covers the latest developments from the search engines. With Google Ads announcing more than 78 new features in 2019 alone, this guide explores the essential updates in paid search best practice for both brands and agencies.

This report is part of Econsultancy’s series of Paid Search Best Practice Guides  and has been created with the help and frontline insight of expert paid search practitioners to help marketers succeed in their paid search strategy.

The paid search guide is valuable for anybody working in digital marketing, looking to appoint a paid search agency or simply trying to secure better results from their PPC advertising.