Trends & Innovation

Paid Search Briefing - March 2008

By Econsultancy,
paid-search-briefing-march-2008.png

This free, 11-page briefing contains a write-up of an Econsultancy roundtable on Paid Search (registration required). The document contains the following: -) Overview of UK market (including market valuation and trends)
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources Topics discussed included: -) Bidding tactics and efficiencies
-) Landing page optimisation and PPC ad copywriting
-) Keyword research and discovery
-) Research and measurement
-) Budget allocation and resourcing
Attendees included representatives from the following companies: Argos, BAA, Harvest Digital, Latitude, Liverpool Victoria, The Search Works (TradeDoubler), UIA Insurance, WebTrends.

Downloads

  • Word Disabled Paid Search Briefing March 2008 (159 KB Microsoft Word)
Access_all_areas_transparent_updated

Access the full report

Econsultancy subscribers have full access to all our online research as well as a host of other services designed to help save you time, make better decisions and look smart in meetings.

Learn more and buy today