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This free, 11-page briefing contains a write-up of an Econsultancy roundtable on Paid Search (registration required).
The document contains the following:
-) Overview of UK market (including market valuation and trends)
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources Topics discussed included: -) Bidding tactics and efficiencies
-) Landing page optimisation and PPC ad copywriting
-) Keyword research and discovery
-) Research and measurement
-) Budget allocation and resourcing Attendees included representatives from the following companies: Argos, BAA, Harvest Digital, Latitude, Liverpool Victoria, The Search Works (TradeDoubler), UIA Insurance, WebTrends.
- Paid Search Briefing March 2008 (159 KB Microsoft Word)