Econsultancy’s Trends Webinar for February 2019 looks at some of the key trends and insights around personalisation from our recently published Harnessing the Power of Personalisation report, which includes interviews with brands and agencies.
Key Points covered:
- Trends impacting personalisation and why personalisation matters.
- Understand the challenges around personalisation and how companies are overcoming these.
- Key considerations when developing your Personalisation Strategy and applying personalisation.
- Strategies and tactics for delivering personalisation.
- What are some of the exciting opportunities and key digital priorities for marketers in 2019
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