From creating a new PPC strategy from scratch to refining a Google Ads bidding strategy, this best practice guide offers step-by-step advice to ensure your paid search campaigns are best placed to succeed.

Paid search success depends on a well-structured strategy. From defining budgets, business goals, channels, resourcing and targets, this guide is a useful tool for anyone involved in building or delivering a strategy for paid search.  

This report is part of Econsultancy’s Paid Search Best Practice Guide and has been created with the help and frontline insight of expert paid search practitioners to help marketers succeed in their paid search strategy.

The paid search guide is valuable for anybody working in digital marketing, looking to appoint a paid search agency or simply trying to secure better results from their PPC advertising.

For the other chapters in this guide see Econsultancy’s Paid Search Best Practice Guide hub.