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There is a newer version of this report available: PPC Bid Management Technology Buyer's Guide 2012
Author: Jake Hird and Linus Gregoriadis, Econsultancy
Pages: 149 pages
Structure: Market trends and issues, 16 vendor profiles
About this Guide
This buyer's guide is aimed at those who are investigating the market for paid search bid management technology, with profiles of 16 leading suppliers. The guide, which has a UK focus, also provides detail on the issues and trends affecting this sector, as well as guidance about how to select the right technology.
Like all our buyer's guides, the report starts with a look at trends in the marketplace, as well as an assessment of this sector's strengths, weaknesses, opportunities and threats.
Trends in this sector include:
- Economic crisis means a sharper focus on getting value from PPC.
- Bid management technology becoming more complex.
- Providers strive to keep up with rapidly evolving technology.
- Marketers seek to balance automisation and manual optimisation.
The report contains profiles of the following vendors: Ad Director (WebTrends), AdLearn (Platform-A), Atlas (Microsoft Advertiser Suite), Coremetrics, DART Search (DoubleClick), DC Storm, Efficient Frontier, Kenshoo, MakeMeTop, Marin, Quant (Greenlight), SearchAdvisor (ChannelAdvisor), SearchCenter (Omniture), SearchForce, Searchware (TradeDoubler), VCCP.
Who is This Guide For?
It is primarily aimed at paid search advertisers and agencies who want to assess and compare different technologies, while also gaining a detailed understanding of what is happening in this marketplace. As well as prospective technology buyers, it is also relevant for others, including vendors and analysts, who want to research this market.
Our Paid Search Marketing (PPC) Best Practice Guide is a how-to report which covers this topic in depth.
We have also published a Search Engine Marketing Buyer's Guide, which contains profiles of leading search engine marketing agencies.
Our Paid Search Business Case can make the case to your boss about why paid search makes sense for your company.
We also have a PPC Advertising Request for Proposal (RFP) template file.
- SAMPLE: PPC Bid Management Technology Buyer's Guide (648 KB PDF)
- PPC Bid Management Technology Buyer's Guide (2.17 MB PDF)