This buyer’s guide is aimed at those who are investigating the global market for paid search bid management technology. The report, which has a global focus, looks at the market trends within this sector, with profiles of eight leading suppliers, a detailed analysis of market trends and guidance about how to select the right technology.

The guide also includes insight from experts within the PPC bid managment industry.


The report starts with an introduction to the different forms of PPC Bid Management, followed by a look at the recent trends in the industry, as well as an assessment of its strengths, weaknesses, opportunities and threats (SWOT).

Trends covered in this guide include:

  • Bid managment technology continues to reap investment
  • Mobile’s rise fuels further bidding strategy evolution
  • Changing habits force break from pure-play bid management
  • Changing landscape keeps pressure for fresh approaches

Who is this guide aimed at?

This guide is primarily aimed at organisations looking for a PPC Bid Management Technology provider, or are reviewing the capabilities of their current provider. The report is also relevant to anyone interested in understanding the current state of the marketplace. The content of this guide is relevant globally.