Trends & Innovation

Quarterly Digital Intelligence Briefing: Digital Trends for 2012

By Econsultancy,

Econsultancy's fourth Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, aims to distil a plethora of data and discussion points into some key digital trends, challenges and opportunities which businesses should be paying close attention to during 2012. The report is based on a survey of around 600 business respondents predominantly in the United States and Europe.

The following sections are featured in the report:

  • Introduction – Identifying marketing priorities and trends for 2012
  • Should social be the top priority?
  • The new world of marketing needs techies and mathematicians
  • Online and offline – a two-way path to optimization
  • Why not make conversion rate optimization a priority?
  • Growing need for real-time response
  • The right mix – experimentation versus the tried-and-tested
  • Mobile optimization no longer a 'nice to have'

Findings include:

  • Social programs have proliferated, but many have failed to produce the revenue to support them.
  • A lack of technical skills within marketing departments is regarded as a 'key challenge' for 29% of businesses and something which is 'on the radar' for a further 49%.
  • Mobile optimization is the fifth most frequently cited priority for client-side respondents, after social media engagement, content optimization, conversion rate optimization and viral marketing.

Download a copy of the report to learn more. 

free sample is available for those who want more detail about what is in the report.


  • Pdf SAMPLE: Quarterly Digital Intelligence Briefing: Digital Trends for 2012 (488 KB PDF)
  • Pdf Disabled Quarterly Digital Intelligence Briefing: Digital Trends for 2012 (755 KB PDF)

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