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Econsultancy's Q2 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience.
The report is based on a global survey which has attracted more than 1,000 respondents and set a record for this on-going series of reports.
The following sections are featured in the report:
- Driving engagement and brand-building in the digital age
- Technology should be an enabler, not a barrier
- The mobile train has left the station – are you on board?
- CMS shouldn’t sit within its own silo
- Move towards integrated platforms
- Importance of ease of use and smooth workflow in the tablet era
- Making WCM social
- Ownership versus decision-making: marketers need to take control
- Companies are almost as likely to disagree as agree that their CMS 'facilitates a brand-enhancing digital presence'.
- Organizations are very aware that their ability to be effective is tied to the integration of their CMS with other business and marketing platforms.
- While marketers are taking ownership of content management and customer experience, IT departments often make the decision about which CMS to implement.
Download a copy of the report to learn more.
A free sample is available for those who want more detail about what is in the report.
- QDIB: From Content Management to Customer Experience Management (791 KB PDF)
- From Content Management to Customer Experience Management Data (48.7 KB Microsoft Excel)