This abridged version of Econsultancy’s Social Media Strategy Best Practice Guide summarises the main considerations when developing a strategic approach to social media marketing and communications. It covers:

  • Getting started: What broad framework should marketers use in order to develop an effective social media strategy?
  • The social ecosystem: Which teams in the business should be responsible for each element – planning, publishing, measurement – feeding into the brand’s social media ecosystem?
  • Engagement: What are the seven main ways of connecting meaningfully with audiences on social media platforms?
  • Content: How should social be aligned with the brand’s content strategy?
  • Measurement: What are the best ways of measuring the impact of a social media strategy?

This Quick Guide draws from Econsultancy’s Social Media Strategy Best Practice Guide.