Market Data

Real-Time Marketing Report

By Econsultancy,

The Real-Time Marketing Report, published by Econsultancy in association with Monetate, provides a snapshot of real-time marketing in 2014 that marketers can use as a baseline when assessing their plans for this year and beyond.

The research, based on a survey of almost 900 client-side and agency respondents, looks at where organizations are in their quest to become real-time marketers, what advantages early adopters are seeing and what’s been holding back those who are gearing up now.

Key findings include:

  • More than half of respondents said they need to interact with customers more quickly.
  • Over a quarter of companies are not engaging in any type of real-time marketing.
  • The majority said it is fundamental, significant or important to their future business success to provide experiences that are responsive to customers based on real-time, in-the-moment behaviors.

The key research findings are also available as a PowerPoint presentation.

Table of contents

  1. Executive Summary and Highlights
    1. Methodology
  2. Foreword by Monetate
    1. About Monetate
    2. About Econsultancy
  3. What Does Real Time Mean to Your Customers?
  4. The Benefits of True Real-Time Marketing
  5. Customers, Culture and the Experience of Tomorrow
  6. The Variables of Real-Time Marketing
  7. Importance of Technology and Data
  8. Don't Forget the Human Side of the Equation
  9. The Near Future of Real-Time Marketing
  10. Appendix: Respondent Profiles

Download a copy of the report to learn more.

free sample is available for those who want more detail about what is in the report.


  • Pdf SAMPLE: Real-Time Marketing Report (1.37 MB PDF)
  • Pdf Disabled Real-Time Marketing Report (1.17 MB PDF)
  • Powerpoint Disabled Presentation: Real-Time Marketing Report (5.97 MB Microsoft PowerPoint)
  • Excel Disabled Real-Time Marketing Report Data (59.6 KB Microsoft Excel)

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