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The Social Quarterly is a new series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media. Our experts focus on distilling the most recent data and trends, aiming to provide a guide to what's happening now in social media and what you should be keeping an eye on.
Econsultancy's People and Processes Trends Briefing explores the increasing ways companies are organising their marketing and highlights the challenges faced by delegates attending Econsultancy's roundtable-based Digital Cream London 2016 event. The People and Processes roundtable was sponsored by censhare and moderated by digital consultant Danielle Sheerin.
Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.
Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the various global and country-specific documents contain thousands of stats and figures. A huge time-saver for presentations and reports.
The Marketing Budgets 2016 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a bellwether for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.
The Pursuit of Data-Driven Maturity report, based on a survey conducted by Econsultancy and Adobe, examines the extent to which organisations are investing time, expertise and budgets to make data-driven marketing a reality. The report is based on a global survey of more than 3,600 marketers and ecommerce professionals carried out at the end of 2015.
The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in North America. It explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem.
The tenth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.
Successful innovation always begins in the same place: with the customer. The Econsultancy Innovating the Digital Customer Experience report, in association with Jahia, looks at the importance of innovation in customer experience, what brands and companies are currently doing in this arena, and where those companies plan to head next.
This China Digital Quarterly Report analyses China's burgeoning digital economy and explores the real-life experiences and outcomes of companies who have recently launched their brands in China.