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Cover for B2B Digital Trends 2016 - 2017

Survey Reports

B2B Digital Trends 2016 - 2017

This year's B2B Digital Trends report, published in association with Adobe, draws on the input of more than 1,000 global B2B professionals. As the fifth annual report on B2B in digital, our latest edition deviates from the tendency of past reports to ennumerate ways in which B2C trails B2B, instead evaluating similarities and providing useful projections of the future.

Cover for Digital Marketing Template Files

Digital Marketing Templates

Digital Marketing Template Files

Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.

Cover for Internet Statistics Compendium

Internet Statistics

Internet Statistics Compendium

Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the various global and country-specific documents contain thousands of stats and figures. A huge time-saver for presentations and reports.

Cover for The Fundamentals of Email Marketing

Best Practice Guides

The Fundamentals of Email Marketing

No tool in your marketing toolbox is as valuable and necessary to you as your email marketing programme. The Fundamentals of Email Marketing report will help marketers understand, implement and execute email strategies to maximise return on investment in this channel.

Cover for Social Quarterly: Q3 2016

Internet Statistics

Social Quarterly: Q3 2016

The Social Quarterly is a series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media. The reports focus on distilling the most recent data and trends, aiming to provide a guide to what's happening now in social media and what you should be keeping an eye on.

Cover for Social Media Strategy Asia Pacific Best Practice Guide

Best Practice Guides

Social Media Strategy Asia Pacific Best Practice Guide

This Best Practice Guide includes strategic planning advice, examples and case studies related to social media marketing in the Asia Pacific region.

Cover for The Voice of the Influencer

Survey Reports

The Voice of the Influencer

The Voice of the Influencer report, produced in association with Fashion and Beauty Monitor, considers the characteristics and motivations of influencers, assessing trends they're observing through their brand collaborations, gaining detailed insight into what matters most and how they like to work.

Cover for Customer Recognition: How Marketing is Failing at its Top Priority

Survey Reports

Customer Recognition: How Marketing is Failing at its Top Priority

The Customer Recognition Repor, produced in association with Epsilon and Conversant, explores where marketing is today in its pursuit of personalized promotion and finds a stark gap between perception and reality. The report is based on a survey of 220 executives with knowledge of their organization's measurement and analytics capabilities.

Cover for Conversion Rate Optimization Report 2016

Survey Reports

Conversion Rate Optimization Report 2016

This is the eighth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.

Cover for Digital Intelligence Briefing: Succeeding in the Omnichannel Age

Survey Reports

Digital Intelligence Briefing: Succeeding in the Omnichannel Age

The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools. The report is based on a global survey of 2,065 digital marketers and ecommerce professionals carried out in July and August 2016, and follows up on a similar waves of research from 2015 and 2013.