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Cover for Internet Statistics Compendium

Internet Statistics

Internet Statistics Compendium


Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the various global and country-specific documents contain thousands of stats and figures. A huge time-saver for presentations and reports.

Cover for Secrets of Elite Analytics Practices

Survey Reports

Secrets of Elite Analytics Practices


This Secrets of Elite Analytics Practices report is produced by Econsultancy in association with IBM and explores the relationship between the effort to improve customer experience and business results. The report examines a variety of different disciplines within analytics for their maturity and impact on KPIs.

Cover for Marketing in the Age of Artificial Intelligence

Trend Briefings

Marketing in the Age of Artificial Intelligence


The Marketing in the Age of Artificial Intelligence report aims to demystify what AI is now and could be in the future, explaining why its adoption is driven by customer behaviour and why you should be thinking about artificial intelligence now. The report also includes suggestions about how marketers can begin to engage with AI to gain a better understanding of its impact.

Cover for Trends and Priorities in the Media and Entertainment Sector

Survey Reports

Trends and Priorities in the Media and Entertainment Sector


This Trends and Priorities report, focused on the media and entertainment sectors, is produced by Econsultancy in association with Adobe and explores an industry caught between its past and future, with many having high aspirations but held back by culture and siloed budgets.

Cover for The Japan Digital Report

Trend Briefings

The Japan Digital Report


The Japan Digital Report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or curious about the country and its digital landscape. It should help marketers looking to make a case for investing more in the country and serve as a starting point for further research.

Cover for Measurement and Analytics Report 2016

Survey Reports

Measurement and Analytics Report 2016


The Measurement and Analytics Report 2016, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the ninth year running, looks at how organisations are using data strategically and tactically to generate insights and to improve business performance. The research, based on a survey of almost 1,000 digital professionals, also focuses on the important role for data and analytics in supporting their attempts to build a competitive advantage by becoming more customer-centric.

Cover for Digital Shift Report: Q3 2016

Trend Briefings

Digital Shift Report: Q3 2016


Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Cover for Digital Intelligence Briefing: Taking Advantage of the Mobile Opportunity

Survey Reports

Digital Intelligence Briefing: Taking Advantage of the Mobile Opportunity


The Taking Advantage of the Mobile Opportunity report, produced by Econsultancy in association with Adobe, examines the extent to which marketers have embraced mobile marketing, and how organisations are approaching and implementing mobile strategies. The report is based on a global survey of more than 4,000 marketers and digital professionals carried out between April and May 2016.

Cover for The Future of Celebrity Marketing

Survey Reports

The Future of Celebrity Marketing


The definition of celebrity, as we know it, is changing. This Celebrity Intelligence report, produced in association with Econsultancy, considers how the rules of celebrity engagement are shifting. It looks at how the definition of celebrity is evolving, the challenges this creates, and the new ways in which brands and agencies are selecting and engaging celebrities to work with.

Cover for The Convergence of Marketing and Sales

Best Practice Guides

The Convergence of Marketing and Sales


The Convergence of Marketing and Sales report provides a framework to assist a manager's journey in deciding whether or not to converge marketing and sales. The report aims to identify best practice approaches and techniques, and includes real-life examples illustrating how marketing and sales have a pivotal role in digital transformation.