Survey Reports

Marketing Attribution: Valuing the Customer Journey

Econsultancy's Marketing Attribution: Understanding Value Across the Customer Journey, sponsored by Google Analytics, is a survey and collection of interviews with marketers about the benefits  of attribution across multiple channels, various approaches and technologies used, and the keys to success.

Trend Briefings

B2B Digital Marketing Trends Briefing: Key takeaways from Digital Cream London 2012

Econsultancy's B2B Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for B2B digital marketers. Based on roundtables from Digital Cream London 2012, the guide has been co-authored by nine independent B2B marketing experts who also acted as moderators for the roundtables at Digital Cream.

Best Practice Guides

Best Practices in Digital Display Advertising

Best Practices in Digital Display Advertising: How to make a complex ecosystem work efficiently for your organization is a comprehensive overview of display media advertising. Tailored to marketers who are attempting both branding and direct response, topics covered include emergent technology, key changes, and guidance on how to discover, buy, serve, and measure digital display media advertisements.

Buyer's Guides

SEO Agencies Buyer's Guide 2012

Econsultancy's SEO Agencies Buyer’s Guide focuses on the UK search engine optimisation (SEO) marketplace and contains detailed information about the trends and issues affecting this particular sector of digital marketing. The report contains extensive insight about how to find the right natural search agency to meet your needs, and profiles 36 leading UK agencies.

Survey Reports

EU e-Privacy Directive survey

In March 2012, Econsultancy ran a short poll of more than 700 marketers about the new EU e-Privacy Directive to see how companies are preparing for the new legislation ahead of the May 26 deadline for compliance. This free 141-page report contains the full findings of the survey and looks at how well companies understand the new EU cookie laws. 

Trend Briefings

Smart Pack: The Social Shift in Internal Communications

Social media is changing more than just how consumers communicate to one another -it's reshaping businesses as well. Smart Pack: The Social Shift in Internal Communications examines not only how companies are using social media to communicate internally, but also how social media is changing production methods to include teams of 'on-demand' networked freelancers.

Survey Reports

Email Marketing Census 2012

The sixth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

Event Presentations

Digital Cream Dubai 2012 Presentation

Our second Digital Cream Dubai event on 21 February 2012 brought together 130 regional senior client-side marketers for an intense day of knowledge sharing on online marketing and e-commerce.

Econsultancy CEO Ashley Friedlein presented the findings from Econsultancy's State of Digital in MENA 2012 report, looking at current trends in the Middle East and North Africa.

Survey Reports

The SoDA Report & Digital Marketing Outlook Survey

The Society of Digital Agencies' (SoDA) Digital Marketing Outlook Survey results are in. The survey, conducted by Econsultancy, provides evidence on the conservative yet steady growth of digital marketing spend, including social media activities and explosive growth of inbound marketing—suggesting ongoing agency relationship changes and increased demand for digital talent.

Survey Reports

The State of Digital Marketing in the Middle East and North Africa 2012

The State of Digital in MENA report, published by Econsultancy (and supported by, looks in detail at use of different traditional and online marketing channels in the Middle East and North Africa. The report also looks at how companies are using social media for marketing, how businesses are measuring marketing effectiveness and examines the barriers to digital marketing and e-commerce in the region.