The Digital Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX, and content strategists. Written by experienced blogger, writer and consultant Neil Perkin, the report aims to identify best practice approaches, techniques, challenges and opportunities around digital content strategy.
The Marketing Budgets 2014 Report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
The State of Search Marketing Report, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report looks closely at current practices and emerging trends across paid search and SEO, as well as their relationship with social media.
Econsultancy's South-East Asia Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for digital marketers in South-East Asia. Based on roundtables from Digital Cream Singapore, held in November 2013, the briefing has been co-authored by 12 independent marketing experts who also acted as moderators for the roundtables at Digital Cream.
The 2014 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email. The report is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.
Built on the foundations of our previous, highly-renowned report, Econsultancy's SEO Best Practice Guide contains everything you need to know about search engine optimization. At more than 400 pages long and almost 140,000 words in length, this document will help you understand search marketing like never before. Make no mistake: this guide contains lots of actionable, real world insight. It will help you immediately start to improve your performance across the search engines.
Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014.
Download this free report containing more than 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers.
Feel free to share the report around as long as it is kept unedited and unchanged in any way.
This report is based on a survey of almost 400 executives at enterprises with over $250MM in annual revenues. The research, conducted in partnership with Sparks Grove, explores the opportunities in B2B of a broader role for marketing and the changing relationship beween marketing and the sales organization.
The Online Video Best Practice Guide, extensively updated and expanded for January 2014, is aimed at a wide range of marketers and content owners at all levels, who are using video as a strategic tool for marketing and sales.The 61-page guide covers all you need to know about what's happening in online video, including best practice tips, platforms and techniques. The report is full of real, practical examples, case studies and interviews to help you with online video strategy and tactics.
This is the third Online Advertising Survey Report, produced in association with the Rubicon Project, and is based on a survey of more than 1,000 advertisers and publishers. The research explores online advertising trends, including budgets, use of different channels, real-time-bidding (RTB), demand-side-platforms (DSPs) and private marketplaces.