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Cover for Web Analytics Buyer's Guide 2010

Buyer's Guides

Web Analytics Buyer's Guide 2010


An invaluable resource for those investigating the market for web analytics technology, with profiles of 20 leading vendors, the latest market trends and tips and pitfalls for buyers. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful online measurement strategies.

Cover for Business Cases Bundle

Business Cases

Business Cases Bundle


You may be sold on investing in digital marketing but is your client, or your boss? Our Business Cases can help by providing research, tips and information from the experts.

Cover for Customer Engagement Report 2010

Survey Reports

Customer Engagement Report 2010


This is the fourth annual Customer Engagement Report, published by Econsultancy in association with cScape. This is the most comprehensive and influential report  available on customer engagement, based on a survey of more than 1,000 companies and agencies. Companies can benchmark their customer engagement strategies and tactics, and see how others are adapting to changing customer behaviour and increased use of social media and the mobile channel.  

Cover for Online Advertising Survey 2009

Survey Reports

Online Advertising Survey 2009


The Online Advertising Survey Report, produced in association with the Rubicon Project, is a useful overview of the online display advertising environment. It contains information about spending trends, the use of ad networks, types of targeting and the relative effectiveness of different ad formats.

Cover for Social Media and Online PR Report 2009

Survey Reports

Social Media and Online PR Report 2009


Econsultancy's Social Media and Online PR Report, produced in association with bigmouthmedia, is the most comprehensive study of its kind around how companies are using online PR tactics and social media sites such as Twitter for marketing and customer service. The research, based on a survey of more than 1,100 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.

Cover for Online Marketing Masterclasses 2009 - Presentations

Event Presentations

Online Marketing Masterclasses 2009 - Presentations


Download presentations from Econsultancy's Online Marketing Masterclasses 2009 conference. Speakers included Telegraph Media group, Belron®, BSkyB, Dell, Breast Cancer Care and Carphone Warehouse.

Cover for Emerging Approaches to Getting Better Customer & Brand Insight from Online Data

Event Presentations

Emerging Approaches to Getting Better Customer & Brand Insight from Online Data


Powerpoint presentation from Econsultancy CEO Ashley Friedlein from keynote presentation given at WebTrends Engage conference in London October 2009.

37-slide presentation looks at emerging approaches to getting better customer and brand insight from online data.

Cover for Search Engine Marketing Trends Briefing November 2009

Trend Briefings

Search Engine Marketing Trends Briefing November 2009


Econsultancy's Search Engine Marketing Trends Briefing is a free nine-page report that provides a quick, comprehensive snapshot of both the paid search and natural search (SEO) marketplaces. It contains information including market valuations and growth, new trends and developments, statistics and other related resources.  

Cover for Peer Summit 2009 keynote presentations

Event Presentations

Peer Summit 2009 keynote presentations


Keynote presentations from Econsultancy's Peer Summit, delivered by Jim Sterne, Bryan Eisenberg and Marc Schiller

Cover for Content Management Systems (CMS) Buyer’s Guide 2009

Buyer's Guides

Content Management Systems (CMS) Buyer’s Guide 2009


Econsultancy's Content Management Systems (CMS) Buyer’s Guide is a great resource for those who are trying to understand what platforms are on offer in this crowded marketplace. The report contains market research and trends, plus tips (and pitfalls to avoid) to help you find the right web content management (WCM) provider. The report is relevant for both enterprise-level and SMEs.