Event Presentations

FUNNEL 2011 Presentations

Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

Survey Reports

Multichannel Customer Experience Report

The second annual Multichannel Customer Experience Report, published by Econsultancy in association with Foviance, examines the extent to which organisations are committed to delivering an integrated customer experience. The report, based on a survey of businesses, looks at what the most 'mature' companies are doing diffferently. The findings from an accompanying consumer survey (covering five different sectors) are also available. 

Survey Reports

Conversion Rate Optimization Report

This is the third annual Econsultancy Conversion Rate Optimization Report (formerly knows as the Conversion Report), in association with RedEye. The research looks at the types of conversion and measurement used, as well as tools, strategies and processes employed for improving conversion rates. The report also examines different areas of best practice and identifies which techniques and methods are most valuable for improving conversion rates.

Event Presentations

JUMP 2011 Presentations

Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.

Survey Reports

Affiliate Census 2011

The Affiliate Census 2011 is a comprehensive survey of more than 300 affiliates, which looks in detail at the nature and quality of relationships affiliates have with networks and merchants. The report is essential reading for those who want to know more about affiliates, including how much revenue they are generating, how they are getting their traffic and which linking methods they are using.

Buyer's Guides

Social Media Management Systems Buyer’s Guide

Econsultancy's Social Media Management Systems Buyer’s Guide is aimed at companies who are investigating technology providers for external social media management and workflow processes, covering market trends and tips for buyers. The guide contains profiles of 17 suppliers who can help companies manage their presence on social networks such as Facebook, Twitter and YouTube.  

Best Practice Guides

B2B Content Marketing Best Practice Guide

The B2B Content Marketing Best Practice Guide provides a framework for evaluating your current content marketing process and will help you make the most of your content in the future. The tools and techniques discussed are designed to help you manage and streamline the tactical execution of content marketing in a B2B environment.

Survey Reports

Middle East and North Africa Digital Consumer Report

The Middle East and North Africa Digital Consumer Report is based on a  Real Opinions survey of more than 2,000 consumers across different regions in MENA, including North Africa, the Levant and the GCC. 

The 55-page report looks at internet usage in the Middle East and North Africa, including the extent to which consumers use the internet to research products and purchase online. The report also examines in detail how consumers use a wide range of online channels, including mobile, social media, search and email.

Survey Reports

Online Advertising Survey 2012

The Online Advertising Survey Report, produced in association with the Rubicon Project, is a useful overview of the online display advertising environment. It contains information about spending trends, the use of ad networks, types of targeting and use of data. The research also examines the impact of real-time bidding and the increasingly important role played by online advertising exchanges, demand-side platforms (DSPs) and trading desks.

Trend Briefings

Quarterly Digital Intelligence Briefing: Q3 2011

Econsultancy's second Quarterly Digital Intelligence Briefing, sponsored by Adobe, looks at the level of uptake for a range of digital-related technologies, their impact on the bottom line and their cost in time and other resources. The research is based on a survey of more than 900 business respondents predominantly in the United States and Europe.