Survey Reports

EU e-Privacy Directive survey

In March 2012, Econsultancy ran a short poll of more than 700 marketers about the new EU e-Privacy Directive to see how companies are preparing for the new legislation ahead of the May 26 deadline for compliance. This free 141-page report contains the full findings of the survey and looks at how well companies understand the new EU cookie laws. 

Trend Briefings

Smart Pack: The Social Shift in Internal Communications

Social media is changing more than just how consumers communicate to one another -it's reshaping businesses as well. Smart Pack: The Social Shift in Internal Communications examines not only how companies are using social media to communicate internally, but also how social media is changing production methods to include teams of 'on-demand' networked freelancers.

Survey Reports

Email Marketing Census 2012

The sixth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

Event Presentations

Digital Cream Dubai 2012 Presentation

Our second Digital Cream Dubai event on 21 February 2012 brought together 130 regional senior client-side marketers for an intense day of knowledge sharing on online marketing and e-commerce.

Econsultancy CEO Ashley Friedlein presented the findings from Econsultancy's State of Digital in MENA 2012 report, looking at current trends in the Middle East and North Africa.

Survey Reports

The SoDA Report & Digital Marketing Outlook Survey

The Society of Digital Agencies' (SoDA) Digital Marketing Outlook Survey results are in. The survey, conducted by Econsultancy, provides evidence on the conservative yet steady growth of digital marketing spend, including social media activities and explosive growth of inbound marketing—suggesting ongoing agency relationship changes and increased demand for digital talent.

Survey Reports

The State of Digital Marketing in the Middle East and North Africa 2012

The State of Digital in MENA report, published by Econsultancy (and supported by, looks in detail at use of different traditional and online marketing channels in the Middle East and North Africa. The report also looks at how companies are using social media for marketing, how businesses are measuring marketing effectiveness and examines the barriers to digital marketing and e-commerce in the region.

Buyer's Guides

Content Management Systems (CMS) Buyer's Guide

An invaluable resource for those investigating the market for content management systems (CMS), with profiles of 21 leading vendors, the latest market trends and tips and pitfalls for buyers. The 283-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful CMS implementations.

Best Practice Guides

Digital Marketing and E-commerce Careers Guide: For Students and Graduates

The Digital Marketing and E-commerce Careers Guide for students and graduates provides valuable advice for those considering or looking to work in the digital industry. Tailored for the UK, the guide discusses how to look and prepare for job opportunities, advice on graduate programmes, and what kind of work experience you should look to do to give you the best chance of securing the job you want. It also provides interview advice. It is free to download. 

Trend Briefings

Quarterly Digital Intelligence Briefing: Digital Trends for 2012

Econsultancy's fourth Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, aims to distil a plethora of data and discussion points into some key digital trends, challenges and opportunities which businesses are (or should be) paying close attention to during 2012. The report is based on a survey of around 600 business respondents predominantly in the United States and Europe.

Best Practice Guides

Digital Marketing and E-commerce Careers Guide: For Senior Digital Professionals

The Digital Marketing and E-commerce Careers Guide for senior digital professionals provides advice on how to improve your career. It is free to download and aimed at UK professionals.