Survey Reports

The State of Digital in the Middle East and North Africa 2011

The State of Digital in MENA report, published by Econsultancy (and supported by, looks in detail at the level of spending across different traditional and online marketing channels in the Middle East and North Africa. The report also looks at how companies are measuring marketing effectiveness and examines the barriers to digital marketing and e-commerce in the region.

Best Practice Guides

Many Voices, One Message (Online Communications)

Many Voices, One Message: Shaping Valuable Conversations in Fragmenting Channels explores the current state of online communications through the eyes of senior communications executives from around the world. Produced in association with Bite Communications, the report includes chapters on the collision between digital and traditional communications, new roles for communications teams, the prospects for automation and skill sets for communicators in the future-present.

Buyer's Guides

Ad Serving Buyer's Guide

Econsultancy's Ad Serving Buyer's Guide is an invaluable source for those investigating the market for ad serving solutions, with profiles of 15 suppliers and detailed information about the trends and issues affecting the online display advertising sector. The 158-page report also contains useful advice for those seeking a suitable supplier and best practice and tips for identifying the right ad serving solution to meet your needs.

Trend Briefings

Location-based Marketing Smart Pack

The Location-based Marketing report is the second instalment in Econsultancy's Smart Pack series. The 15-page document contains market trends, key statistics and case study examples of companies using physical consumer locations for marketing purposes.

Event Presentations

Social Media and Relationship Development for Sales

Free to registered users, this presentation by Econsultancy director Peter Abraham examines social media and relationship development for commercial business. It was originally delivered to the Chicago Booth University School of Business, in London.

Beginner's Guides

Email marketing: A Beginner's Guide

The Email Marketing Beginner's Guide is a starting point for those who want to discover what email is all about. It is free to Econsultancy Bronze members (registered users) and higher.

Beginner's Guides

Mobile marketing: A Beginner's Guide

The Mobile Marketing Beginner's Guide is a starting point for those who want to discover what mobile marketing is all about. It is free to Bronze members (Econsultancy registered users) and higher.

Survey Reports

SEO Trends: Issues and Opportunities

The SEO Trends Report, produced in association with Conductor, highlights the findings of a survey of more than 350 SEO practitioners. It explores the state of SEO in the marketing mix, trends, budgeting, measurement, and the role of technology in automating key aspects of search engine optimization.

Survey Reports

Email Marketing Census 2011

The fifth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

Beginner's Guides

Usability and User Experience: A Beginner's Guide

The Usability and User Experience Beginner's Guide aims to be the first step in a journey towards becoming an in-company expert in UX, which is central to the performance of your website. It is free to Bronze members and higher.