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Cover for Email Marketing Platforms Buyer's Guide 2009

Buyer's Guides

Email Marketing Platforms Buyer's Guide 2009


An invaluable resource for those investigating the market for email marketing platforms, with profiles of 24 leading vendors, the latest market trends and tips and pitfalls for buyers. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful email campaigns.

Cover for Paid Search Agencies Buyer’s Guide 2009

Buyer's Guides

Paid Search Agencies Buyer’s Guide 2009


Our Paid Search Agencies Buyer’s Guide focuses on the UK's paid search (PPC) marketplace. The 198-page report contains profiles of 34 leading agencies and detailed information about the trends and issues affecting this digital marketing channel. There is also detailed advice about how to find the right agency and insights from senior agency and client-side figures. 

Cover for The Future of Digital Marketing 2009 - Presentations

Event Presentations

The Future of Digital Marketing 2009 - Presentations


The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.

Cover for Mobile Marketing Buyer's Guide

Buyer's Guides

Mobile Marketing Buyer's Guide


This buyer's guide is aimed at those who are investigating the market for mobile marketing, with profiles of 14 leading suppliers offering platforms and related services. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful mobile marketing and advertising campaigns.

Cover for Online Lead Generation Report (B2C) 2009

Survey Reports

Online Lead Generation Report (B2C) 2009


The Online Lead Generation Report (B2C), produced in association with lead generation specialist Clash-Media, is a detailed overview of how companies are using the internet to generate leads for their consumer-focused businesses. The report contains insight into budgets for online lead generation, perceived benefits, and the use of online and offline channels to generate consumer leads ... plus much more. 

Cover for Customer Experience Benchmarking: Finance Application Introduction

Best Practice Guides

Customer Experience Benchmarking: Finance Application Introduction


User experience can make or break a company online. In association with Global Reviews, Econsultancy has produced this specific customer experience benchmarking document which highlights the various best practices needed in the area of Finance Applications. Although this document focuses on the financial sector, the processes and practices can be applied across a wide variety of industries. 

Cover for Customer Experience Benchmarking: Telecoms and Mobile Phones: Selector Tools

Best Practice Guides

Customer Experience Benchmarking: Telecoms and Mobile Phones: Selector Tools


User experience can make or break a company online. In association with Global Reviews, Econsultancy has produced this specific customer experience benchmarking document which highlights the various best practices needed in the area of mobile and telecom selection tools. Although this document focuses on the telecoms sector, the processes and practices can be applied across a wide variety of industries.

Cover for Customer Experience Benchmarking: Automotive Industry: Car Comparison Tools

Best Practice Guides

Customer Experience Benchmarking: Automotive Industry: Car Comparison Tools


User experience can make or break a company online. In association with Global Reviews, Econsultancy has produced this specific customer experience benchmarking document which highlights the various best practices needed in the arena of online car comparison tools. Although this document focuses on the automotive sector, the processes and practices can be applied across a wide variety of industries. 

Cover for Child Protection Best Practice Guide

Best Practice Guides

Child Protection Best Practice Guide


The Child Protection Online Best Practice Guide aims to introduce the numerous UK legal and ethical considerations and recommendations that need to be taken on-board by brand owners and agencies who are actively engaging in this powerful medium. It is free to download.

Cover for Social Media Marketing and Monetisation

Event Presentations

Social Media Marketing and Monetisation


42-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein for the SIPA (Specialist Information Publishers' Association) Annual Conference on 8th July 2009 in London, UK.