Survey Reports

UK Search Engine Marketing Benchmark Report 2011

The UK Search Engine Marketing Benchmark Report 2011, carried out in association with search agency Guava, contains a comprehensive analysis of the UK search marketing environment. Now in its fifth year, the 100+ page report is based on a survey of more than 650 marketers and covers current issues and future trends within search engine optimisation (SEO or natural search), paid search (PPC) and social media marketing.

Buyer's Guides

Multivariate Testing Buyer's Guide

Econsultancy's Multivariate Testing (MVT) Buyer's Guide is an invaluable resource for those investing in site testing technology, with profiles of 13 leading technology suppliers and detailed information about the trends and issues affecting the online testing sector. The 127-page report also contains best practice and tips for identifying the right MVT vendor to meet your needs and useful advice for those just starting to get involved in this area.

Event Presentations

Digital Cream Dubai 2011 Presentations

Our inaugural Digital Cream Dubai event on 12th April 2011 brought together 140 regional senior client-side marketers for an intense day of knowledge sharing on online marketing and e-commerce.

Attendees included the heads of digital from leading regional brands including Emirates AirlinesEMAP, Abu Dhabi Film Festival, Hilton Worldwide, SNTTA Travel & Tours, Zawya and Abu Dhabi Media Company.

Event Presentations

Facebook Innovation Briefing

Econsultancy's Facebook Innovation Briefing is a 50+ slide presentation, delivered at an Econsultancy trends briefing by Christian Gladwell, a business intelligence and social strategic insight specialist. The presentation explores how companies are currently being active within the social network giant and where things are heading in the future, giving you inspiration and preparation to successfully engage with users in new and exciting ways.

Survey Reports

SEMPO State of Search Marketing Report 2011

The State of Search Marketing Report 2011, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, has been compiled from a survey of more than 900 global respondents, from both companies (client-side advertisers) and agencies. The report looks closely at current practices and emerging trends across paid search and SEO, alongside their relationship with social media.

Survey Reports

The State of Digital in the Middle East and North Africa 2011

The State of Digital in MENA report, published by Econsultancy (and supported by, looks in detail at the level of spending across different traditional and online marketing channels in the Middle East and North Africa. The report also looks at how companies are measuring marketing effectiveness and examines the barriers to digital marketing and e-commerce in the region.

Best Practice Guides

Many Voices, One Message (Online Communications)

Many Voices, One Message: Shaping Valuable Conversations in Fragmenting Channels explores the current state of online communications through the eyes of senior communications executives from around the world. Produced in association with Bite Communications, the report includes chapters on the collision between digital and traditional communications, new roles for communications teams, the prospects for automation and skill sets for communicators in the future-present.

Buyer's Guides

Ad Serving Buyer's Guide

Econsultancy's Ad Serving Buyer's Guide is an invaluable source for those investigating the market for ad serving solutions, with profiles of 15 suppliers and detailed information about the trends and issues affecting the online display advertising sector. The 158-page report also contains useful advice for those seeking a suitable supplier and best practice and tips for identifying the right ad serving solution to meet your needs.

Trend Briefings

Location-based Marketing Smart Pack

The Location-based Marketing report is the second instalment in Econsultancy's Smart Pack series. The 15-page document contains market trends, key statistics and case study examples of companies using physical consumer locations for marketing purposes.

Event Presentations

Social Media and Relationship Development for Sales

Free to registered users, this presentation by Econsultancy director Peter Abraham examines social media and relationship development for commercial business. It was originally delivered to the Chicago Booth University School of Business, in London.