Cover for UK Search Engine Marketing Benchmark Report 2010

Survey Reports

UK Search Engine Marketing Benchmark Report 2010


This is the fourth annual UK Search Engine Marketing Benchmark Report, carried out in association with the search agency Guava. Based on a survey of more than 500 client-side digital marketers and agencies, the report contains a comprehensive analysis of the UK search marketing environment, covering search engine optimisation (SEO), paid search and social media marketing. 

Cover for Social Media and Online Brand Monitoring Trends Briefing June 2010

Trend Briefings

Social Media and Online Brand Monitoring Trends Briefing June 2010


Download this free 11-page briefing to keep up to date with the latest trends and developments in social media and online reputation monitoring. Learn about effective strategies, measurement and essential PR tools and technologies.

Cover for JUMP Magazine: Issue one

JUMP Magazine

JUMP Magazine: Issue one


JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.

Cover for Digital Publishing Business Models

Event Presentations

Digital Publishing Business Models


Econsultancy Director Craig Hanna and trainer Tim Tucker's presentation for the Digital Publishing Workshop held at the Specialist Media Show, exploring the strategies and tactics that lead to commercial success.

Cover for Econsultancy.com Case Study: Optimisation from the Publisher's Perspective

Event Presentations

Econsultancy.com Case Study: Optimisation from the Publisher's Perspective


54-slide PowerPoint presentation by Ashley Friedlein, CEO, Econsultancy. The presentation was given as the Keynote for the Emetrics Optimisation Summit conference in London on 17 May 2010. The presentation looks at how Econsultancy goes about off site 'social media optimisation'. 

Cover for Multichannel Campaign Management Buyer's Guide

Buyer's Guides

Multichannel Campaign Management Buyer's Guide


A 90-page report about multichannel campaign management aimed at both digital and traditional marketers. This buyer's guide contains an analysis of market trends, tips on finding the right supplier and profiles of 10 leading vendors.  

Cover for Online Reputation and Buzz Monitoring Buyer's Guide 2010

Buyer's Guides

Online Reputation and Buzz Monitoring Buyer's Guide 2010


A 150-page guide for digital marketers, online PR and social media consultants interested in buzz monitoring technologies to measure online reputation. Download to learn about the tools and technology available to engage in more effective online PR.

Cover for Email in the Age of Social Media

Event Presentations

Email in the Age of Social Media


Presentation by Econsultancy director Peter Abraham which examines the relationship between email and social media. At more than 70 slides long, this is a useful resource for those who recognise the continued importance of email marketing, and want to know how this channel can dovetail with social media.

Cover for Measurement, Analytics and Optimization: Market overview

Trend Briefings

Measurement, Analytics and Optimization: Market overview


This is a free seven-page briefing with the latest trends and marketplace developments relating to measurement, analytics and optimization. The report is free to bronze members and is a "must-read" for anyone involved in the analytics industry. 

Cover for SEMPO State of Search Engine Marketing Report 2010

Survey Reports

SEMPO State of Search Engine Marketing Report 2010


The State of Search Engine Marketing Report 2010, published by Econsultancy in association with SEMPO, looks in depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, has been compiled from a survey of more than 1,500 global respondents, from both companies (client-side advertisers) and agencies. The report looks closely at current practices and emerging trends across paid search and SEO, alongside their relationship with social media.