What percentage of electronics consumers carry out research online before making a purchase in-store? Which key factors determine whether consumers will make a purchase from a website? What benefits do consumers typically expect from paid membership schemes of online retailers?

These are just some of the questions answered by the data included in Econsultancy’s Retail Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

If you need to quickly pull together some stats on consumer shopping trends, research marketing channel priorities for the next financial year, or need a hand convincing the board to invest in a new shopping app, search the Retail Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:

  • Key sources of initial product awareness among shoppers globally.
  • The top reasons to shop online given by consumers, and the biggest drawbacks.
  • The percentage of global consumers using Amazon to make purchases.
  • Findings on grocery shopping habits and preferences among consumers in the US and UK.
  • Consumer preferences on online retailers’ return policies in the US and UK.

These are the figures behind the most important marketing trends in the retail sector. They have been collated from information available to the public and sorted by region – we’ve done the hard work so you don’t have to.