For the first time in 2015, Econsultancy collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 10,000 people across the marketing, digital, design and advertising industries.
This report is based on data provided by those who classify themselves as general marketing and digital professionals, numbering over 4,500 individuals.
Coincidentally, it is also two years since Econsultancy drafted its Modern Marketing Manifesto, and this survey data goes some way towards showing how well the gap between digital and general marketing is closing, and what still needs to happen before digital thinking is embedded into all aspects of business strategy.
The main objective of this research is to give a guideline of how marketers are remunerated and what the trends and variations are across different industry sectors and regions in the UK, but also to understand how they rate various remuneration packages, what benefits they receive, what their expectations are and how marketing departments evolved in the last 12 months.
The survey will help you benchmark salaries for nearly 50 individual job roles including positions such as chief marketing officer, digital strategist, marketing manager and eCRM manager. We are confident that this report provides real practical value both for those working in the marketing industry who want to understand how their peers are remunerated.
- Digital marketing salaries are on a par with those of general marketers. If we consider salaries by level of seniority, digital salaries are faring pretty well against those in general marketing.
- Men are being paid more than women. Disappointingly, the survey findings show a considerable pay gap between male and female marketers, across both digital and general marketing.
- Digital specialists in London are commanding the biggest salaries. As one might expect, London is commanding the biggest marketing salaries, with digital specialists taking home an average income of £50,143.
- More marketers are needed at board level. More than 90% of people, including digital specialists and general marketers, have no involvement at board level.
- Marketers are footloose. The survey reveals that around 80% of marketers plan to leave their current job in the next three years, with 39% aiming to do so within the next 12 months.
Who should read this report?
This report is aimed at marketing practitioners (working either client-side or for an agency) who are interested in salary trends and variations, and want to benchmark their current salaries, in addition to those interested in how UK marketeres are remunerated.