Template Files

Search Engine Marketing: PPC – Digital Marketing Template Files

By Econsultancy,

This report is part of the Digital Marketing Template Files bundle.



Digital Marketing Template Files: Search Engine Marketing - PPC 


Files included: 8 files

File titles: Google Analytics Reporting Dashboard, PPC Campaign Troubleshooting Checklist, PPC Ad Group and Keyword Optimisation, Creative Testing Matrix, PPC Forecasting, PPC Client Briefing, Client Briefing Template, RFP Guidelines and Template, Weekly Report

About these templates

Who created these template files?

In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.

How should these files be used?

Paid search (PPC) is an important part of search engine marketing. We've created template files and have included genuine examples of working PPC documents that should help steer you towards maximising your paid search efforts.


In this release we have included a mixture of useful Excel spreadsheets and documents to help you optimise your campaigns.

Download separate files on the report pages below.


  • Pdf SAMPLE: READ FIRST: Search Engine Marketing: PPC - Digital Marketing Template Files (596 KB PDF)
  • Zip Disabled Econsultancy PPC Digital Marketing Template Files (3.38 MB ZIP)

Reports included in this bundle


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