Template Files

Search Engine Marketing: PPC Planning and Buying - Digital Marketing Template Files

By Econsultancy,

This report is part of the Search Engine Marketing: PPC – Digital Marketing Template Files bundle. See Digital Marketing Template Files for more details.



Digital Marketing Template Files: Search Engine Marketing - PPC


Files included: 7 files 

Titles: Google Analytics Reporting Dashboard, Campaign Troubleshooting Checklist, PPC Ad Group and Keyword Optimisation, Creative Testing, PPC Forecasting, Client Briefing Template, RFP Guidelines and Template

About these templates

Paid search (PPC) is an important part of search engine marketing. We've created template files and have included genuine examples of working PPC documents that should help steer you towards maximising your paid search efforts. These particular documents help you focus on the planning and buying element of PPC.


  • Pdf SAMPLE: READ FIRST Econsultancy Digital Marketing Template Files (590 KB PDF)
  • Pdf Disabled PPC Google Analytics Reporting Dashboard (1.47 MB PDF)
  • Pdf Disabled PPC Campaign Troubleshooting Checklist (679 KB PDF)
  • Pdf Disabled PPC Ad Group and Keyword Optimisation (736 KB PDF)
  • Excel Disabled PPC Testing Matrix (81.7 KB Microsoft Excel)
  • Zip Disabled PPC Forecasting (67.4 KB )
  • Excel Disabled PPC Client Briefing (332 KB Microsoft Excel)
  • Pdf Disabled PPC RFP Guidelines and Template (264 KB PDF)

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