Cover for The Digitals 2014 Winners Report

Event Presentations

The Digitals 2014 Winners Report


The Econsultancy Digitals Awards 2014 were held at London's Tobacco Docks on the 12th November 2014. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.

Cover for Multichannel Convergence in the Gambling Sector

Best Practice Guides

Multichannel Convergence in the Gambling Sector


The Multichannel Convergence in the Gambling Sector Best Practice Guide, produced in association with IGT, examines how companies can significantly improve their business performance by taking a cross-channel approach to the customer experience and marketing activities.

This research and report is focused on identifying best practice approaches, techniques, challenges and opportunities in the context of multichannel and marketing convergence within the gambling sector. This definition incorporates multiple aspects of the sector including sports betting, casino operations, and bingo. 

Cover for Skills of the Modern Marketer

Best Practice Guides

Skills of the Modern Marketer


The Skills of the Modern Marketer research sets out to define the skills needed by marketers. When we interviewed senior marketers about what they look for in new recruits, a surprisingly strong emphasis was placed on the soft sills. The 48-page report defines the soft skills needed be successful in the organisation and the deep vertical knowledge areas that marketers see growing in importance in the coming years.

Cover for Improving Mobile Casino Performance

Best Practice Guides

Improving Mobile Casino Performance


Aimed at mobile casino operators and those interested in the mobile casino space, the Improving Mobile Casino Performance report (carried out in association with IGT) showcases best practice and provides more than 50 recommendations for mobile casino operators. The report covers the areas of user experience, marketing and technology and presents a maturity model against which operators can benchmark their performance.

Cover for State of Ecommerce in South-East Asia

Trend Briefings

State of Ecommerce in South-East Asia


The State of Ecommerce in South-East Asia report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in South-East Asia, with a focus on key trends and developments, region-specific issues, opportunities and challenges. The research is based on a survey of marketers and interviews with senior executives across a range of business sectors.

Cover for State of Ecommerce in Australia and New Zealand

Trend Briefings

State of Ecommerce in Australia and New Zealand


The State of Ecommerce in Australia and New Zealand report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in Australia and New Zealand, with a focus on key trends and developments, region-specific issues, opportunities and challenges. The research is based on a survey of marketers and interviews with senior executives across a range of business sectors.

Cover for Digital Marketing and Ecommerce Trends and Predictions for 2014 (Mandarin version)

Trend Briefings

Digital Marketing and Ecommerce Trends and Predictions for 2014 (Mandarin version)


Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014. Download this free report (translated to Mandarin) containing almost 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers. Feel free to share the report around as long as it is kept unedited and unchanged in any way. 

Cover for Digital Marketing and Ecommerce Trends and Predictions for 2014

Trend Briefings

Digital Marketing and Ecommerce Trends and Predictions for 2014


Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014. 

Download this free report containing more than 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers.

Feel free to share the report around as long as it is kept unedited and unchanged in any way. 

Cover for The Future of Digital Marketing (FODM) Malaysia 2013 Presentations

Event Presentations

The Future of Digital Marketing (FODM) Malaysia 2013 Presentations


Presentations from Econsultancy's Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way in the digital landscape.

Cover for Mobile Sophistication and Strategy Report

Survey Reports

Mobile Sophistication and Strategy Report


Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a January 2013 survey of active users in the space: 1,301 representatives from agencies and client-side firms offered frank opinions about their businesses' mobile performance so far and what may change in the future.