The findings build on the trends shown in last year's report; the growth of ecommerce, driven in part through an increased use of smartphones and tablets for online shopping, and improving user experience and services such as click and collect.
Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014.
Download this free report containing more than 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers.
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Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape. The latest report, published in September 2013, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email.
Presentations from JUMP, online and offline marketing all joined up, event on 9th October 2013. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.
The Econsultancy / nma Digitals Awards 2013 were held on the 27th June 2013. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.
Presentations from Econsultancy's Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way in the digital landscape.
Econsultancy’s Selling Online: a How-to Guide for Small Businesses has been produced specifically with smaller business in mind. This 100+ page document, written by e-commerce consultant Trevor Ginn, contains information about best-practice implementation and management of an online retail website. It is a must-read for any small business serious about establishing itself in the e-commerce environment.
Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a January 2013 survey of active users in the space: 1,301 representatives from agencies and client-side firms offered frank opinions about their businesses' mobile performance so far and what may change in the future.
This report is the final in a four-part series on developing and growing online communities. Leveraging the Community focuses on the tools and tactics to take advantage of social audiences that have coalesced around a brand or product. Its three primary sections - feedback, support, and selling - cover the fundamental capabilities of community.
Arguing that marketers need to fundamentally shift their approach to conversion optimization, this report explores the importance of up front thinking around the value exchange, conversion barriers and conversion drivers before focusing the on the tactics that result in conversion maximization. The author, Boris Grinkot is a long time practitioner and thought leader in conversion rate optimization, and a winner of a 2012 Digital Vision Grant to produce this report.