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In a fast-moving and highly competitive retail market, companies are increasingly embarking on programmes to digitally transform themselves. The Digital Transformation in the Retail Sector report looks at the challenges that retailers are facing. The research seeks to understand best practice approaches from those interviewed, along with techniques and strategies that different types of retailers are adopting to increase their chances of success.
The Rise of Influencers, a Fashion and Beauty Monitor report in association with Econsultancy, examines the role influencers play in fashion and beauty. It investigates the extent to which brands and businesses within the fashion and beauty space are using influencer marketing, and with what success.
This report draws on various pieces of Econsultancy research in order to give a snapshot of the retail sector in the digital age, while also offering a glimpse of the future with numerous case studies from forward-thinking brands who are already capitalising on the technology available.
The Consumer Conversation report, produced by Econsultancy in partnership with IBM, highlights the gap between marketers intentions and their customers' satisfaction. Based on two separate surveys of marketing managers and consumers in North America fielded in the first quarter of 2015, the report finds that brands' belief in the strength of their customer experience doesn't line up with their customers' reality.
The Digital Experience report, published in association with Sitecore, explores the extent to which brands are delivering what consumers want in the context of the digital experience, and whether marketers are prioritising the areas which matter. There were almost 1,500 respondents (353 marketers and 1,122 consumers across nine verticals) to our research request, which took the form of an online survey in late 2014.
The Econsultancy Digitals Awards 2014 were held at London's Tobacco Docks on the 12th November 2014. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.
This report on Customer Experience Management, conducted in partnership with SDL, explores how retailers are addressing the challenge of mastering the customer experience, and other issues essential to the strategic and tactical use of customer experience. Findings are based on a study fielded in the fourth quarter of 2014, collecting responses from over 200 senior retail marketers in North America, at organizations averaging nearly $500MM in revenues.
This report on Multichannel Marketing, created in association with Dotmailer, looks at how the various channels interact to make an efficient, effective whole and examines how companies can keep control of their campaigns while gathering and analysing data to inform the next step. The report is based on interviews with senior marketing and ecommerce professionals, who were asked about their concept of multichannel marketing and the maturity of multichannel marketing within their organisations.
This research paper is an industry audit of the fashion ecommerce vertical, specifically of the way fashion ecommerce websites have invested in online content. The report examines how true the mantra of 'brands as publishers' is in the sector through comparisons between publishing methods.